Sales Operations
Pipeline from first touch to booked meeting.
Task feed
› SALES-OPS v2.2 › ACTIVE
› › CRM: HubSpot › 12,340 contacts
› STALE PIPELINE: 847 › 180 days
- 340+
- leads re-engaged
- 21.5%
- converted to active pipeline
- 4.2 HRS
- avg lead-to-hand
About MadarLabs
MadarLabs builds AI operators that work inside your existing tools — not alongside them. No new dashboards. No consulting decks. Just working systems with clear outcomes.
- Founded
- 2026
- Dubai, UAE
- Focus
- UAE & GCC
- Enterprise AI deployment
- Approach
- Operated, not handed off
- We run it alongside you
THE MADAR STANDARD
We don't adapt to the future. We architect it.
P-01
Clear boundaries
Every operator knows what it can do, what it cannot do, and when it must stop and ask a human. No ambiguity.
Every operator knows what it can do, what it cannot do, and when it must stop and ask a human. No ambiguity.P-02
Full auditability
Every action logged with timestamps, context, and outcome. Nothing runs in the dark — ever.
Every action logged with timestamps, context, and outcome. Nothing runs in the dark — ever.P-03
Human override
Your team can intervene at any point. The system is designed for collaboration, not replacement.
Your team can intervene at any point. The system is designed for collaboration, not replacement.P-04
Outcome measurement
We define success metrics before deployment and report against them every single week.
We define success metrics before deployment and report against them every single week.P-05
UAE-native design
Built for the region. WhatsApp-first, bilingual ready, and designed around local business realities.
Built for the region. WhatsApp-first, bilingual ready, and designed around local business realities.P-06
Handoff by design
When the AI reaches its limit, it stops and escalates. Clear ownership is never an afterthought.
When the AI reaches its limit, it stops and escalates. Clear ownership is never an afterthought.TEAM
Small team. Deep work. Clean deployments. We don't scale by adding bodies — we scale by building systems that run reliably without constant oversight.
- 01
AI Engineering
Agentic systems, LLM orchestration, tool integration.
- 02
Systems Integration
CRM, email, WhatsApp, document pipelines.
- 03
Policy Design
Control rules, handoff models, permission architecture.
- 04
Analytics
Throughput measurement, outcome tracking, reporting.
- 05
GCC Operations
Arabic support, local workflows, regional compliance.
- 06
Client Operations
Deployment support, monitoring, weekly cadences.
Deep work
We don't scale by adding bodies — we scale by building systems that run reliably without constant oversight.
4 operators · SALES OPS · HR OPS · FINANCE OPS · OPERATIONS
HR & Recruitment Ops
Screening to shortlist without the bottleneck.
Task feed
› HR-OPS v1.8 › ACTIVE
› › ATS: Greenhouse › 2,104 applicants
› SCREENING PIPELINE: 341 active
- −78%
- reduction in screening time
- 73
- qualified candidates processed per quarter
- −47%
- drop-off rate
Finance Operations
OCR to approval with nothing in between.
Task feed
› FINANCE-OPS v1.4 › ACTIVE
› › CHANNEL: EMAIL + PORTAL › FORMS
› INVOICES EXTRACTED: 3,971 docs
- −60%
- reduction in processing time
- 98.1%
- accuracy across 3,971 documents
- 84%
- of invoices auto-approved
Operations & Logistics
Every inbox, tracked. Every task, owned.
Task feed
› OPS-CORE v3.0 › ACTIVE
› › CHANNEL: EMAIL + WHATSAPP + FORMS
› INTAKE ROUTING: ACTIVE
- 97%
- SLA compliance rate
- −60%
- open tickets within 30 days
- 4+
- channels
Illustrative — pilot projections
- 01Deploy with discipline
- 02Measure what matters
- 03Build for trust