ORBIT OS · BY MADARLABS
Every CRM has one. Thousands of contacts that went quiet after a promising first conversation. Deals that stalled. Leads that slipped. We call that your Death Valley — and we walk straight in.
Orbit OS connects to your CRM, reads every past deal and conversation, researches each contact, and runs personalised outreach across email, WhatsApp and LinkedIn — handing off to your salespeople only when the lead is ready to talk.
Death Valley
847
avg. contacts buried in a mid-market CRM's Death Valley
pipeline revived
Capabilities
01·Connect
Orbit OS connectsto any CRM or database.
Orbit OS plugs into HubSpot, Attio, Salesforce or your own database, and reads deal stages, contact history, last touchpoints, and notes. Your data stays where it is.
| HubSpot | 12,340 contacts | SYNCED |
| Salesforce | 8,212 contacts | AVAILABLE |
| Attio | 2,107 contacts | AVAILABLE |
02·Research
Context beforecontact.
Before reaching out, Orbit OS reads the full contact history, checks company news, and surfaces relevant signals. Every message has a personalised reason — no cold openers.
Contact: Ahmad Al Rashid
Head of Operations · Northstar Fleet Co.
- Past emails analysed:
- 14
- Deal notes reviewed:
- 7
- Company signals:
- 3
- Industry context:
- ...
› Ready to draft outreach
03·Outreach
B2B email outreach.WhatsApp and LinkedIn as additional.
Email is the primary B2B channel. Each contact gets personalised messaging that references your actual history — never a template that reads like one. WhatsApp and LinkedIn are available as additional follow-up channels.
Email · 09:12
Hi Ahmad — following our conversation in March about the fleet renewal programme, I wanted to share...
LinkedIn · 11:05
Connection note referencing the fleet renewal conversation.
WhatsApp · 14:30
Quick follow-up, Ahmad — are you available for a 15-min call this week?
04·Region
UAE & GCC timings.Email-first.
Every message is sent within local business hours for each market: Monday to Friday in the UAE, Sunday to Thursday in Saudi Arabia, Qatar, Kuwait, Bahrain and Oman. Orbit OS respects regional work timings, and you control when and how often it sends, so every message lands at the right moment.
- Language:
- EN · AR
- Primary:
- UAE:
- Mon–Fri · GST +04
- KSA:
- Sun–Thu · AST +03
› Sending window: 09:00–18:00 local time
The Sequence
Reads the full contact history, past emails, deal notes, and company signals. Every contact gets context before they get a message.
A personalised opener that references your actual history. Not a cold email — a warm continuation.
A second message with new context or value. Timed appropriately. Never copy-pasted from the first.
Another angle — a new signal or a different piece of value. Short, relevant, and never a repeat of the last message.
A clear, low-pressure close. If they're not ready, that's fine — they move to monthly.
Unresponsive contacts move to a monthly cadence — a light, relevant check-in. No lead goes permanently cold.
CONTROL PLANE
Orbit OS doesn't just run outreach — it surfaces everything your team needs to manage the pipeline without chasing updates.
For managers
Manager dashboard
- Full pipeline view across every salesperson's queue
- Alerts within minutes of a lead qualifying
- Steering notes visible inside the outreach history
- Outcome tracking: meetings booked, replies, dead ends
For salespeople
Salesperson view
- Leads arrive with full research and conversation history
- Personal dashboard — only your queue, your context
- No chasing. No follow-up admin. Just prepared conversations.
- Focus shifts to relationship management, not outreach volume
Your salespeople close deals. Orbit OS does everything before the conversation.
Book a deployment call